SEO is constantly evolving and changing to provide the best possible web experience and relevant matches for users. Initially, the carefully composed written word was king, but now search engine algorithms incorporate other forms of media too. Google and other search engines must keep evolving to keep up with the popularity and diversity of social media. In March 2018, an article on video marketing at Know Techie said “video is set to become standard practice” in SEO. Now, over a year later, there appears to be no sign of a slowdown. You might wonder how can video help my business. Here are some ways video can help your business. Mobile First and Video The much-publicized “mobile first” means precisely what it…
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The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but few could have predicted the speed with which that has become the case. You don’t need to take our word for it. There are many studies out there examining the video impact on marketing and brand awareness for both B2B and B2C promotion. Video especially has seen exponential growth since 2013, and it is showing no signs of slowing down. Statistic 1: Video Marketing is Important to 94% of Businesses According to figures, this was the case at the end of 2018. It represents an increase from 63% in 2017 and 81% in 2018. That means 19 in every 20…
Video is a potentially limitless marketing tool, and start up business videos are no different. According to Hubspot, 90% of users say that product videos are helpful in the decision process. That’s a high return on investment (RoI) in terms of traffic and share-ability. However, taking your business to the next level requires the right video using the right approach at the right time. Top Pup Media produces a wide variety of content for businesses both large and small. Here is a small selection of video type that we’ve found particularly useful to start up businesses just like yours. Introduction Video The simplest and the most effective type of video for businesses just getting started. In this type of video, you will…
According to Todd Hartley, CEO of WireBuzz, in his article “The Smartest Video Marketing Trends in 2017 (and Beyond!)”, “video is no longer an option for marketers – it’s a vital part of any content strategy that wants to taste success.” In fact, video marketing is already more pervasive than many people realizeand is increasing on many measures. In addition to examining video usage statistics, this article covers the power of video analytics and how they help Return on Investment (ROI), and due to these factors, examines the necessity and the payoff of creating top-quality videos Video Marketing is Ubiquitous A study, “The State of Video Marketing 2018”, produced annually by Wyzowl, reports that the employment of video has risen…
Having a good, quality video that sums up your business, product or service is never enough. Top Pup Media can deliver the video message you want, but the real work is in how to market and promote your video content. We know how effective video can be for marketing. However, without an effective video marketing strategy, you could be wasting time, effort and money. Here are some steps to building an effective video marketing strategy. What: Ask Yourself What You Are Trying to Achieve You should already have a comprehensive answer from before Top Pup Media begins producing your video. The question of what you want to achieve should be an ongoing issue of your promotion, and should weave through all your creative decisions…
When any business or individual considers possible pathways for marketing video content, one platform that many rarely consider is Twitter. YouTube, Vimeo, Facebook business pages and LinkedIn are all well-known ways to promote video content but now the microblogging site is hoping to seize a share of the market. Few people, however, consider using video with Twitter in promoting their business beyond links to text-based pages. Video Content on Twitter There has always been great potential on Twitter but this year has seen a greater push towards video content. In May 2015, the microblogging site overhauled its platform to include a number of changes concerning how the platform and its users interact with video content. Most importantly, it began offering…
It is important to present videos for your business to the broadest audience possible. The web is not the only place where you should attempt to reach out to your customers. In order to maximize impact, consider using other outlets. Email Promotions & Direct Marketing Uploading your business video to a site like YouTube, hoping people will see it, is passive marketing and should be only part of your promotional strategy. If you offer email newsletters to your subscribers, then it’s certainly a wise move to promote videos in your marketing emails. This is a more focused strategy than good SEO in that you are informing already-interested parties that you have uploaded content that may be of interest. And, when the email reader clicks your video…
Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a great production is only half the story. It has to be seen by the right people in the right situations at the right time.In order to turn your video into a successful marketing tool for your business, you need effective distribution and marketing strategies. Simply put, you need the right people to see your video and to respond accordingly.With the proliferation of video on the web, you have many options for sharing your video, but it’s also too easy to get lost in the virtual clutter. A strong, well-planned marketing strategy for your video is essential to generate the views…