How to Use Video with Twitter

SEO is constantly evolving and changing to provide the best possible web experience and relevant matches for users. Initially, the carefully composed written word was king, but now search engine algorithms incorporate other forms of media too. Google and other search engines must keep evolving to keep up with the popularity and diversity of social media. In March 2018, an article on video marketing at Know Techie said “video is set to become standard practice” in SEO. Now, over a year later, there appears to be no sign of a slowdown. You might wonder how can video help my business. Here are some ways video can help your business. Mobile First and Video The much-publicized “mobile first” means precisely what it…

The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but few could have predicted the speed with which that has become the case. You don’t need to take our word for it. There are many studies out there examining the video impact on marketing and brand awareness for both B2B and B2C promotion. Video especially has seen exponential growth since 2013, and it is showing no signs of slowing down. Statistic 1: Video Marketing is Important to 94% of Businesses According to figures, this was the case at the end of 2018. It represents an increase from 63% in 2017 and 81% in 2018. That means 19 in every 20…

We know that video is a powerful medium. According to a recent report, 94% of businesses think video is a powerful tool when they are buying. 81% of sellers who used video in 2018 saw higher sales while 53% had reduced phone calls to their customer support. Video is powerful and its growth shows no sign of slowing down in 2019. It’s important to note that a video’s true effectiveness is getting viewers to watch all of your video. This is how you improve how much of a video is seen to ensure more people hear your message. Create a Hook and Deliver on It Whether you’re producing your own videos or hiring Top Pup Media to produce professional content on…

Video is a potentially limitless marketing tool, and start up business videos are no different. According to Hubspot, 90% of users say that product videos are helpful in the decision process. That’s a high return on investment (RoI) in terms of traffic and share-ability. However, taking your business to the next level requires the right video using the right approach at the right time. Top Pup Media produces a wide variety of content for businesses both large and small. Here is a small selection of video type that we’ve found particularly useful to start up businesses just like yours. Introduction Video The simplest and the most effective type of video for businesses just getting started. In this type of video, you will…

According to Todd Hartley, CEO of WireBuzz, in his article “The Smartest Video Marketing Trends in 2017 (and Beyond!)”, “video is no longer an option for marketers – it’s a vital part of any content strategy that wants to taste success.” In fact, video marketing is already more pervasive than many people realizeand is increasing on many measures. In addition to examining video usage statistics, this article covers the power of video analytics and how they help Return on Investment (ROI), and due to these factors, examines the necessity and the payoff of creating top-quality videos Video Marketing is Ubiquitous A study, “The State of Video Marketing 2018”, produced annually by Wyzowl, reports that the employment of video has risen…

This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies are not the only video marketing trends for 2018. Some of the following are just as exciting, if not more so. Video Ad “Snacking” In 2017, YouTube hailed the birth of the super-short video. Following a 47% surge in ad revenue, Facebook discovered that the shorter the video, the better than engagement. It’s not uncommon for video commercials to last just 6-30 seconds now. What’s more, Social Media Examiner found user attention to video ads dropped after just 6 seconds. Shorter, punchier advertising will define 2018. We even discussed in a blog article the necessity of capturing a viewer’s attention…

Despite websites packed with images and text pages, video content represents over 95% of viewed material on the internet. It’s a powerful medium for businesses of all sizes; without it, you are potentially hindering your business’ marketing efforts whether you use it for commercials, marketing or campaign promotions. Yet this desire for more engagement through video has tempted many businesses to bypass professional video production and go at it alone. DIY videos are fraught with many problems, and here’s why. Art Over Science When producing any business video, it’s easy to get carried away with such elements as design, effects and visuals. While these things are important, far too often we see that amateur video producers ignore the “science” of…

Having a good, quality video that sums up your business, product or service is never enough. Top Pup Media can deliver the video message you want, but the real work is in how to market and promote your video content. We know how effective video can be for marketing. However, without an effective video marketing strategy, you could be wasting time, effort and money. Here are some steps to building an effective video marketing strategy. What: Ask Yourself What You Are Trying to Achieve You should already have a comprehensive answer from before Top Pup Media begins producing your video. The question of what you want to achieve should be an ongoing issue of your promotion, and should weave through all your creative decisions…

There are many reasons for why an organization might employ Top Pup Media. We produce mostly promotional and marketing videos, but you may also require content for recruitment and campaigns. In an age of accountability and mistrust of the public towards businesses, some entities are seeing the value of using video for rebuilding your company reputation. BP and Lessons After Deepwater Horizon With social media being accessible to almost everyone, mistakes and disasters can become world news in a matter of minutes. BP discovered this in 2010 with the Deepwater Horizon Oil Spill. The rig exploded and sank, and over the following months, 4.9 million barrels of crude oil spilled out into the Gulf of Mexico.Following, BP embarked on a massive plan…

They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than that. In corporate storytelling, choosing the right visuals or video sequence is vital in conveying your message to the intended audience. Many times, we have explained how important video is to web marketing. Just as important is how you convey your message. Here are some ways in which you may show and not tell your audience what you want them to know about you or your product. The Work Environment A sweeping shot of the building, images of the corporate culture, employees looking happy and fulfilled, and bright airy rooms is important in demonstrating to potential employees just what they might…

When a client approaches Top Pup Media to produce a video, we usually ask for a simple video brief to work with. A brief is simply a set of instructions so we can understand you and your video production needs; it may be a written order or an email with a simple outline.Here is the typical information that you might include to help the early stages go smoothly: About You First, we need to know about you and your business. It is helpful for us to know information about your industry. In some cases, it would also be helpful for us know your market share and market competitiveness (for example a sales video), but most importantly the “personality” of you company and…

You may have produced the best video content in the world, but it will be for nothing if you haven’t effectively setup the video in YouTube. You may already know the standard tips, but one thing that is often easily missed is the YouTube description box. When you browse YouTube, take note of how uploaders utilize the description. See how many use the following tactics. Put Relevant Information in the First Few Lines Five lines are good, two are better. This is effectively your meta-description so it should contain the keyword and a very brief summary. The opening two lines will appear next to your video in the YouTube search list so ideally, the most relevant information should go here. The…

It is important to present videos for your business to the broadest audience possible. The web is not the only place where you should attempt to reach out to your customers. In order to maximize impact, consider using other outlets. Email Promotions & Direct Marketing Uploading your business video to a site like YouTube, hoping people will see it, is passive marketing and should be only part of your promotional strategy. If you offer email newsletters to your subscribers, then it’s certainly a wise move to promote videos in your marketing emails. This is a more focused strategy than good SEO in that you are informing already-interested parties that you have uploaded content that may be of interest. And, when the email reader clicks your video…

Your landing page is effectively the front door to your product or business – the means by which most traffic will first access your website. It should be designed with effective SEO strategies while being both welcoming and informative. Increasingly, businesses are using video as part of this “front door” experience. If you want people to stay on your site, watch your video and buy your product or service, here are a few landing page video strategies. Grab and Keep Their Attention You have just fifteen seconds to get the visitor’s attention. This means you must immediately hook and compel your visitors to want to watch the entire video before looking at anything else on your site. It’s very tempting to engage in self-promotion, but video viewers…