Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a great production is only half the story. It has to be seen by the right people in the right situations at the right time.In order to turn your video into a successful marketing tool for your business, you need effective distribution and marketing strategies. Simply put, you need the right people to see your video and to respond accordingly.With the proliferation of video on the web, you have many options for sharing your video, but it’s also too easy to get lost in the virtual clutter. A strong, well-planned marketing strategy for your video is essential to generate the views and calls to action you need for your business.
Use Social Media
Social media platforms—like YouTube, Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest—can be effective catalysts for marketing your video. The key is to know which outlets to use and how to use them.With YouTube, for example, it isn’t enough to just upload the video and hope it reaches your audience. You must be strategic in how you populate the key fields like Title, Keywords, and tags. Video SEO can play a vital role in getting your video found.It’s also advisable to create a dedicated brand channel you YouTube to which people may subscribe and notified of new videos. Popularity is not limited to views but may also include a host of other factors such as search engine score, activity and social media engagement. For this, you need regular quality content. We have helped many clients put together a video SEO strategy to drive traffic and engagement.
Integrate Your Access Points
Once your video is ready to be released, start pushing it out to your various, branded channels. Embed your video on your website and link it through to your Google+, LinkedIn and Facebook business pages. This improves your engagement score and will make your content more popular from an SEO perspective. Consistent branding within the video and across all platforms will help your online presence appear professional.Mobile technology continues grow as a means to access the web, so utilizing a responsive design and interaction with your video and website can maximize your online presence. Accessibility and convenience are important. Google announced that on April 21, 2015, they will start considering mobile-friendly designs when it comes to search rankings.
Advertising Videos Online
Sharing sites can be a cheap way to share videos about your products or services, but there is no guarantee that even the best video will get in front of the right viewers. You may consider paying for advertising. This type of paid advertising allows you to target a specific audience and region you want to reach. And, many sites offer metrics to measure the RoI of your campaigns. These metrics help you understand your audience and can help grow your followers, shares and comments.
Email Marketing
Studies show that your email newsletter subscribers are less likely to unsubscribe and more likely to click through to your site if you persistently include video material (or links to it) in your email marketing campaigns.People today have much less time to read every newsletter they get. They want you to get to the point immediately and will often stop reading after just a few sentences. Or worse, they will unsubscribe. This is just as true for B2B as it is for B2C customers. Videos cam encourage people to remain engaged with your content.
Top Pup Media is a video production company based in the Dallas and Fort Worth, Texas area. We are a full-service video production specializing in business, marketing, promotional and educational videos.
