Written by Alex Debelov
Virool is a video advertising distribution platform, helping marketers get their videos seen.
As a small business owner, you are always competing with larger brands who have larger budgets. While it may seem hopeless to compete with a marketing budget that is 10x your own, don’t fret! It is more than possible, it’s attainable. Online video is an affordable way to reach a large amount of people through mediums such as YouTube, Vimeo or Facebook. Combined with the power of social media, your online video ads can become powerful catalysts for scalable, word-of-mouth advertising. Here are some tips you can use to boost your video marketing efforts, on a budget.
Show your viewers something different
There are millions of videos out there, a large percentage of which are trying to accomplish the same thing you are; capture more eyeballs.You need to make your video stand out by highlighting what makes you different while still following the tried and true methods of virality, which are covered in the next section.
Know your target audience
One question we often receive from small business owners: Should you create an explainer video or a fun piece of advertainment? As a business owner, you should know your ideal consumer. Knowing who you are marketing to will determine what kind of video you create and the content of that video. You should creating your video around the demographic you are targeting. This will help increase engagement. If you decide to use a paid video distribution, the most important factor in its success (besides the content itself) is targeting the right demographic.
Appeal to emotion
Super Bowl ads are known to make you laugh, cry, or feel an overwhelming sense of compassion or inspiration. These are safe emotions to play off of that resonates with almost anyone. Think of the most popular ads of 2015. Was it Clash of Clan’s Angryneeson52? Maybe Adidas’ Take It? Or was it Android’s Friends Furever? All three are among the 2015 Super Bowl’s most popular ads, and for good reason; they appeal to the viewers’ emotions.
Optimize the video for search
Where you choose to host your video plays a large part in gaining organic viewership. So choose wisely. According to Alexa.com’s traffic rank, Google is rank number one and YouTube is ranked three. When you host a video on YouTube, make sure you have a good video title, a lengthy and descriptive video description, and appropriate tags. Optimizing your video will improve your Google search results and help you capture even more traffic to it.
Make it actionable
Create a strong call-to-action that aligns with your goals for the video. Are you trying to get clicks to your website? Then tell people to “click here to find out more!” Depending on your goal, there are many CTAs that you can use. It can be as simple as a few sentences with a link in the description of your video or a video overlay with an email subscribe button.If you’re a small business in need of a powerful, engaging video, contact us today for more information.