Videos for your Business

Video as Part of your Marketing Strategy

Blog - marketing

According to Todd Hartley, CEO of WireBuzz, in his article “The Smartest Video Marketing Trends in 2017 (and Beyond!)”, “video is no longer an option for marketers – it’s a vital part of any content strategy that wants to taste success.” In fact, video marketing is already more pervasive than many people realizeand is increasing … Read More

Video Briefs

How To Measure Your Marketing Video ROI

Blog - RoI

Entering the world of video marketing for the first time is exciting. However, the hard work has only just begun. It’s not enough to simply have a video. As with any marketing content, there is no guaranteed audience. For your marketing campaign to work, you’ll need to measure the video’s relative success or Video ROI … Read More

YouTube-Description

Facebook Overtook YouTube for Video Marketing Uploads

Blog - Facebook, video marketing

There was a time YouTube seemed untouchable when it came to video marketing. Facebook has always had a video upload function but only last year did it begin pouring resources into making it a serious contender. Since summer 2017, it’s been worthy of serious consideration as a marketing platform but a shock new study revealed … Read More

Embedding Facebook Video

How To Use Video in Your Email Marketing

Blog - email marketing

Most of the content we tend to focus on with this blog is web video: how to use YouTube, improve your search rankings with video, Facebook native video and so on. A large part of the marketing strategy for any business is email outreach. Video content is great for spreading the word through your email … Read More

Great Landing Page Video

How to Use Video in Your E-commerce Strategy

Blog - e-commerce

By now, you already know the quality video content that Top Pup Media delivers. But creating your e-commerce video is just one part of the job. The second part is how you use video in your e-commerce strategy to achieve your goals. 2018 has already proven a critical year for video and e-commerce. This is … Read More

How to structure a business video

With the Growth of Web Video, it’s Still Best to Outsource

Blog

Web video is entering a new Golden Age. Consumers want to see more of it and e-commerce businesses produce more to keep up with competitors. It’s become so important, that marketing departments are hiring employees with video production experience. But this may not be the best decision for you. Forego the Hiring Process Hiring a … Read More