This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies are not the only video marketing trends for 2018. Some of the following are just as exciting, if not more so.
Video Ad “Snacking”
In 2017, YouTube hailed the birth of the super-short video. Following a 47% surge in ad revenue, Facebook discovered that the shorter the video, the better than engagement. It’s not uncommon for video commercials to last just 6-30 seconds now. What’s more, Social Media Examiner found user attention to video ads dropped after just 6 seconds. Shorter, punchier advertising will define 2018. We even discussed in a blog article the necessity of capturing a viewer’s attention in the first 15 seconds.
Quora Emerging as the Home of “How To” Videos
One of the original and best-known Q&A sites, it’s so far relied on text responses. But in 2018, all that is changing. Now, users may post video links or upload directly. This is great news for businesses with active social media accounts utilizing video content as a matter of course. They may “de-prioritize” links posted from YouTube – just as Facebook has done – in favor of direct uploads.
2018 will be the year the video on demand and recommendation services challenges YouTube for dominance. It was only a matter of time; Facebook reports over 8 billion video views every day. Mid-roll advertising breaks (like television) allows advertisers to build an audience and sales. Later this year, they intend to introduce pre-roll ads too. The 55% royalty rate is already piquing interest.
Top Pup Media specializes in producing compelling visual content that can help businesses reach more customers. Contact us today for more information on how we can help.