The world of promotion and event management is a highly competitive marketplace. Event managers can effectively use video to capture the interest of a potential audience, get their events noticed and leverage video as part of the event experience. We have discussed many times on the Top Pup Media blog about the importance of video in promotion; here, we discuss how video is a powerful tool in the hands of event managers. Using Video for Your Event When producing events, video can be utilized in a variety of ways: Videos can be created prior to the event as a promotional tool During the event, video can be used as part of the event experience Capture key moments of the event to…
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The world of publishing is diversifying – self-publishing and digital books, for example, have given thousands of people the chance to get their fiction and non-fiction works seen in what was once a highly, competitive market. How people promote their books in a bid to grab readers attention has also changed. Dedicated social media communities, such as Good Reads, are one way to do it, but commercial publishers and self-publishers are starting to use new tools like a book trailer video to promote new books. Content is King In previous posts, we have discussed in the past how powerful video is as a promotional tool. It represents just a small fraction of content available on the web yet is the overwhelming majority of…
We’ve discussed many times the importance of proper production and distribution of your video, but one of the questions that comes us from our clients is whether they should embed their content from YouTube or Vimeo, or whether to self-host. Embed or self host? There are benefits and drawbacks to both. Advantages of Embedding One key advantage to embedded video is its effectiveness for Search Engine Marketing (SEM). Hundreds of thousands of people visit YouTube every second, and it is one of the highest-ranking websites anywhere on the web. Embedding your business video will help you grow your audience and increase your potential for click-throughs from YouTube.Vimeo is another great video platform that many businesses prefer. Though it doesn’t have…
You’ve taken that important step in creating a video for your website – whether a video introduction to your business, promoting a product or service, or simply a commercial to spread on social media. There are several factors you need to think about producing videos for your website. Production Value Production Value is your planning process for the content of the video and contains your production strategy, the content of the story, the quality of the production and the location – because where the video will be set is important and will differ depending on what you are producing and why. You’ll need to think about the type of cameras depending on the setting and conditions, about the audio, effects and…
Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a great production is only half the story. It has to be seen by the right people in the right situations at the right time.In order to turn your video into a successful marketing tool for your business, you need effective distribution and marketing strategies. Simply put, you need the right people to see your video and to respond accordingly.With the proliferation of video on the web, you have many options for sharing your video, but it’s also too easy to get lost in the virtual clutter. A strong, well-planned marketing strategy for your video is essential to generate the views…
If your business is not already using video as a part of your marketing strategy, you may be wondering why you should invest in video production at all and most importantly, how it could help you.Here are some of the key reasons how video can help you with your business. Video helps build social media exposure Businesses today use social media to engage with their existing or potential customers. Facebook, LinkedIn, Google+, YouTube and Twitter (to name just a few of the key social sites) are very powerful ways to spread the word about your business and your product. Your customers expect to see engaging content – and a video is far more engaging than website text, a downloadable PDF brochure or still images. Video can tell your…
As video production technology improves while dropping in price, almost anyone can make a video these days. It’s certainly simple and inexpensive. With a few simple steps, you can produce a decent, low-cost, amateur video.But, your business deserves more than just an amateur, mediocre-quality video. After all, how you tell the story about your product or service communicates a lot about your brand and professional image. Here are some common video production mistakes to avoid with creating a professional video: Poor Planning The old saying goes “if you fail to plan, then you plan to fail” and this is certainly true in video production, whether you’re creating a two-minute interview or a thirty-minute product presentation. One of the most crippling…
The process of creating high-quality, video productions for your business can be extensive. Each stage requires knowledge, experience and professionalism. We understand the power of a compelling story, and as one of the top video production companies in Dallas, we know how to deliver.Here are the primary stages to a professionally produced video: Pre-Production Lots of people want to jump right into shooting and production, because it’s fun and exciting. But, there are preliminary steps that should be taken to ensure the production runs smoothly, while staying on budget and on schedule. During the vital stage of pre-production, we meticulously plan each step to avoid potential problems and issues that might occur during production. During pre-production, we do the initial creative…