social media video

How to Improve Your Facebook Watch Time

Blog - Facebook, watch, watch time

Facebook is now a serious contender to YouTube in the video marketing arena. So, learning to improve your Facebook watch time is an essential step for marketing your business videos. Viewers now require shorter videos that seize their immediate attention. Some must do so in as little as 6 seconds, but 15 seconds remains the … Read More

Top Pup Media Blog

Three Essential Video Marketing Trends for 2018

Blog - 2018 trends, video

This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies are not the only video marketing trends for 2018. Some of the following are just as exciting, if not more so. Video Ad “Snacking” In 2017, YouTube hailed the birth of the super-short video. Following … Read More

The Benefits of Virtual Reality Video for Your Brand

Blog - 360 degree, virtual reality, vr

2017 was undoubtedly the year of VR (Virtual Reality). Affordability of headsets coupled with streaming video guarantees its growth in the consumer market for some time. It also means a world of opportunities for those who rely on video marketing to convey their message. Virtual Reality Video is a small part of what we do … Read More

DIY Videos

The Problem with DIY Videos

Blog - DIY, production, video, video production

Despite websites packed with images and text pages, video content represents over 95% of viewed material on the internet. It’s a powerful medium for businesses of all sizes; without it, you are potentially hindering your business’ marketing efforts whether you use it for commercials, marketing or campaign promotions. Yet this desire for more engagement through … Read More

Corporate storytelling

Building an Effective Video Marketing Strategy

Blog - marketing, strategy, video

Having a good, quality video that sums up your business, product or service is never enough. Top Pup Media can deliver the video message you want, but the real work is in how to market and promote your video content. We know how effective video can be for marketing. However, without an effective video marketing strategy, you … Read More

social media video

Facebook’s Dwell Time Metric: Benefits for Video

Blog - dwell time, Facebook

Facebook has grown to be much more than just a social media platform – it has become an excellent marketing platform by finding new and innovative ways to reach business users. For years, the measure of success on Facebook has been engagement – clicks, comments, reviews and likes. Facebook’s dwell time metric could change all of that … Read More