It’s a term that most people have heard, largely through movie reviews in magazines, blogs, amateur reviewers on the web and maybe even in filmmaking. Unless you are in the industry, you might not know what it is, even if you hear it all the time. Yet the term “production value” is important to businesses like yours in promoting brand awareness and appearing professional to your customers. What is Production Value? Production Value is the quality of the film or video – basically, how professional it looks. Costs vary depending on the different elements that contribute to the final, visual product. Each one of these elements determine the Production Value of a project: Story: Every production starts with a great story. People are drawn to a well-told story. Location: Make sure the setting fits the…
Video productions featuring an on-camera interview are useful for promoting a product or service to your audience: whether that is customers, employees or senior management, or to executives or buyers at trade shows. Audiences respond to engaging interview videos. Each audience may look for something different, but there are essentials for on-camera interviews that you should follow. Here’s just a few to get you started. Prepare Your Talking Points We live in a fast-paced world and people expect lots of information in a short amount of time. You need to strike that fine balance in your on-camera interview between conveying the information you have without giving too little or too much information. Be ruthless with your writing and remove any unnecessary…
Explainer videos are very popular today and continue to grow. More and more companies are using these short, animated videos to explain, communicate and inform viewers. Explainer videos can describe a company’s product or service, while other focus on creating more of a brand experience. For the past couple of years, we have produced a variety of explainer videos for both Fortune 500 companies, as well as small businesses like startups and new companies.Just recently, we finished work on an explainer video for a new web startup called CampCite. Building upon their brand, design elements and core features, we created this unique, promotional web video that will be used on their landing page to educate and inform viewers about their new, social media service. So, you’ve got a new…
What does shaving, Cadillacs, and Cheerios all have in common? More than may realize. Recently, there’s been viral video trends in commercials being produced, and these new visual styles are gaining viral momentum.Below are three commercials for Dollar Shave Club, Cadillac, and Peanut Butter Cheerios. Each of these commercials are very effective and have some interesting elements that have pushed them into the “viral video” category. Avoiding Viewer Drop Out Each of these videos are engaging and hooks the viewers to watch them all the way through. For online videos, this is a great challenge but these videos successfully reduced viewer drop out. Here are a few reasons why I believe these three similar commercials have been incredibly successful: The Single(-ish) Take All of these videos appear to be one take….
Over the past two decades, our Dallas video production company, Top Pup Media, has produced hundreds of videos for both small and large clients, even Fortune 500 companies. This experience has helped us optimize and streamline our production process, and increase our level of quality and excellence in video production.Taking what we have learned over the years, here are seven secrets we utilize when creating videos for businesses. Have a Clear, Simple Message Start with clear objectives. What do you want to accomplish with the video? Establish your brand messaging? Train your sales force about a new product or service? Get customers excited about a new feature? Once you have clarified the purpose for the video, then you can be specific and focused about your video message. This is a key starting…
Dallas video production company, Top Pup Media, recently finished work on a new Explainer Video for a medical records company called Simple Admit.The animated promotional video will be used online and within the company’s website to promote the features and benefits of their service.If you need an animated, explainer video, contact us today for more information.
One of the most powerful ways you can communicate the value of your product or service is a customer testimonial video.Having real customers talk about the value of your product or service communicates authenticity, confident and trust. Customer testimonials are powerful visual tools, but require planning, interviewing and creative direction. Getting customers to be authentic on camera is key.Here is one of our most recent customer testimonials:If you are interested in producing a customer testimonial video for your business, contact Top Pup Media today for more information.
In 2007, Russ Pond of Top Pup Media produced his first feature film, Fissure. To help other filmmakers, he documented the entire process from concept to distribution.Top Pup Media is proud to announce the release of Russ’ new filmmaking ebook, From Dream to Distribution: A Filmmaker’s Journey.
For the past few months, quite a few businesses have contacted Top Pup Media to produce animated, explainer videos. Here are 3 reasons, among many, that animated videos are on the rise and becoming very popular. No shoot day required. An animation video is hassle free, in that talent, crew, and most importantly, you, the client can communicate and work remotely, and still produce the highest quality work. This is especially beneficial during the creative process because often, revisions and additions need to be made to pinpoint the exact style, look, and feel that you are envisioning. Changes can be made quickly and efficiently without having to reschedule and reshoot something that may be decided upon in retrospect. With unwavering focus,…
Many of you may have already seen the video advertisement for Chipotle titled, “The Scarecrow.” If not, check it out below before reading this article.This video is so well done for so many reasons. It demonstrates powerful storytelling through video. The video advertisement runs a little longer than most, at 3:20, but I find that every time I watch it, I am engaged the entire time. One reason is because the art of storytelling involved, and the fact that the story is told so well. Regardless of whether you are a supporter of Chipotle or not, or even whether you believe that Chipotle is using manipulation to bate consumers into supporting their brand is not the point of this article….
As you look through our portfolio or at some of our Explainer Video, you may be wondering exactly what is involved in the production process for these kinds of videos.Here are the steps to producing an explainer video: First, we work with the client to finalize and approve the script. Every good Explainer Video has a professional script to explain a process or highlight certain key elements for your business so that your audience is well informed. You may already have a script written, or you may need one written for you. We offer full-service script writing. We can even help you edit, revise, or elaborate on specific bullet points in which you may need to cover in your video. Our…
Do you feel like your website is missing something? Are your online visitors engaged when they arrive? Studies show that you only have a few seconds to grab their attention, and that video is a powerful way to do just that.Here are 5 reasons why you should consider having an explainer video on the front page of your website: Videos Increase Conversions Imagine yourself on the other end of a conversion; you go to a webpage that just has text and a few pictures on it. You’re not going to want to read a wall of text, only to find out that the product isn’t right for you. A short video on your website explaining what you’re trying to do…
There’s a lot of psychology behind online advertising, especially when it comes to marketing videos. These visual tools can be just what your company needs to demonstrate value and to get people thinking about your product or service.Here are 3 steps to help you put together an effective promotional video. First, you start with a problem or a pain point for your customers. Then, show how your product or service resolves this problem. Finally, announce a call to action to the viewer. This is a way for the viewer to get involved with the solution, and hence the video’s conclusion. This three-step process is at the heart of a great promotional video.These are the various aspects within each step to…
We have released our new feature film trailer for Infiltrators. The name of the film has been changed to 9th Floor: Quest for the Ancient Relic.You can watch it online here:You can also follow the production on our Facebook Page.
Video marketing has proven to be one of the most powerful ways to sell products and get businesses noticed online. With user generated video sharing sites like YouTube and Vimeo, it’s easy to get your video on the web and part of the search results. But, there are a few tricks when it comes to creating and marketing a video that will be stand out in the search engines and position your video on the first page of Google.When you search a topic, it’s likely you will be faced with thousands or even millions of competing websites. This list will contain everything from corporate and business websites to user generated websites like blogs and niche websites. It’s impossible to investigate every link…
Online video traffic is increasing every day at a phenomenal rate. Videos on YouTube get more than 3 billion views a day. A highly effective way to improve your company or brand awareness is with a solid online marketing video. Learn how online videos generate more sales.Using the internet to promote your product or business will help you reach many potential new customers. And, once potential customers land on your website, they are more likely to watch a two-minute video rather than read pages and pages of content.As a consumer, I always try to research the product I am looking to buy, but I don’t want to waste hours or days in the process. Today, it’s much easier to just…
Whether your company is promoting a product, looking to create brand awareness or launching a new service, a professional quality video can help your business get the word out. It’s important to learn how to select a video production company.Television ads aside, today’s technology allows any target audience to be reached further and faster. Internet commercials are everywhere and almost anyone can make one, but an amateur video can be spotted a mile away. When it comes to producing a high-quality ad or marketing video that is guaranteed to grab your audience’s attention, it’s probably a good idea to leave the camera phone at home and let a professional video production company take care of your needs.Specialized video production services…
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Top Pup Media, LLC
Dallas/Fort Worth, Texas