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When any business or individual considers possible pathways for marketing video content, one platform that many rarely consider is Twitter. YouTube, Vimeo, Facebook business pages and LinkedIn are all well-known ways to promote video content but now the microblogging site is hoping to seize a share of the market. Few people, however, consider using video with Twitter in promoting their business beyond links to text-based pages. Video Content on Twitter There has always been great potential on Twitter but this year has seen a greater push towards video content. In May 2015, the microblogging site overhauled its platform to include a number of changes concerning how the platform and its users interact with video content. Most importantly, it began offering…