It’s a term that most people have heard, largely through movie reviews in magazines, blogs, amateur reviewers on the web and maybe even in filmmaking. Unless you are in the industry, you might not know what it is, even if you hear it all the time. Yet the term “production value” is important to businesses like yours in promoting brand awareness and appearing professional to your customers. What is Production Value? Production Value is the quality of the film or video – basically, how professional it looks. Costs vary depending on the different elements that contribute to the final, visual product. Each one of these elements determine the Production Value of a project: Story: Every production starts with a great story. People are drawn to a well-told story. Location: Make sure the setting fits the…
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Video productions featuring an on-camera interview are useful for promoting a product or service to your audience: whether that is customers, employees or senior management, or to executives or buyers at trade shows. Audiences respond to engaging interview videos. Each audience may look for something different, but there are essentials for on-camera interviews that you should follow. Here’s just a few to get you started. Prepare Your Talking Points We live in a fast-paced world and people expect lots of information in a short amount of time. You need to strike that fine balance in your on-camera interview between conveying the information you have without giving too little or too much information. Be ruthless with your writing and remove any unnecessary…
Explainer videos are very popular today and continue to grow. More and more companies are using these short, animated videos to explain, communicate and inform viewers. Explainer videos can describe a company’s product or service, while other focus on creating more of a brand experience. For the past couple of years, we have produced a variety of explainer videos for both Fortune 500 companies, as well as small businesses like startups and new companies.Just recently, we finished work on an explainer video for a new web startup called CampCite. Building upon their brand, design elements and core features, we created this unique, promotional web video that will be used on their landing page to educate and inform viewers about their new, social media service. So, you’ve got a new…
What does shaving, Cadillacs, and Cheerios all have in common? More than may realize. Recently, there’s been viral video trends in commercials being produced, and these new visual styles are gaining viral momentum.Below are three commercials for Dollar Shave Club, Cadillac, and Peanut Butter Cheerios. Each of these commercials are very effective and have some interesting elements that have pushed them into the “viral video” category. Avoiding Viewer Drop Out Each of these videos are engaging and hooks the viewers to watch them all the way through. For online videos, this is a great challenge but these videos successfully reduced viewer drop out. Here are a few reasons why I believe these three similar commercials have been incredibly successful: The Single(-ish) Take All of these videos appear to be one take….
Over the past two decades, our Dallas video production company, Top Pup Media, has produced hundreds of videos for both small and large clients, even Fortune 500 companies. This experience has helped us optimize and streamline our production process, and increase our level of quality and excellence in video production.Taking what we have learned over the years, here are seven secrets we utilize when creating videos for businesses. Have a Clear, Simple Message Start with clear objectives. What do you want to accomplish with the video? Establish your brand messaging? Train your sales force about a new product or service? Get customers excited about a new feature? Once you have clarified the purpose for the video, then you can be specific and focused about your video message. This is a key starting…
In 2007, Russ Pond of Top Pup Media produced his first feature film, Fissure. To help other filmmakers, he documented the entire process from concept to distribution.Top Pup Media is proud to announce the release of Russ’ new filmmaking ebook, From Dream to Distribution: A Filmmaker’s Journey.
For the past few months, quite a few businesses have contacted Top Pup Media to produce animated, explainer videos. Here are 3 reasons, among many, that animated videos are on the rise and becoming very popular. No shoot day required. An animation video is hassle free, in that talent, crew, and most importantly, you, the client can communicate and work remotely, and still produce the highest quality work. This is especially beneficial during the creative process because often, revisions and additions need to be made to pinpoint the exact style, look, and feel that you are envisioning. Changes can be made quickly and efficiently without having to reschedule and reshoot something that may be decided upon in retrospect. With unwavering focus,…
Many of you may have already seen the video advertisement for Chipotle titled, “The Scarecrow.” If not, check it out below before reading this article.This video is so well done for so many reasons. It demonstrates powerful storytelling through video. The video advertisement runs a little longer than most, at 3:20, but I find that every time I watch it, I am engaged the entire time. One reason is because the art of storytelling involved, and the fact that the story is told so well. Regardless of whether you are a supporter of Chipotle or not, or even whether you believe that Chipotle is using manipulation to bate consumers into supporting their brand is not the point of this article….
As you look through our portfolio or at some of our Explainer Video, you may be wondering exactly what is involved in the production process for these kinds of videos.Here are the steps to producing an explainer video: First, we work with the client to finalize and approve the script. Every good Explainer Video has a professional script to explain a process or highlight certain key elements for your business so that your audience is well informed. You may already have a script written, or you may need one written for you. We offer full-service script writing. We can even help you edit, revise, or elaborate on specific bullet points in which you may need to cover in your video. Our…