We’d suspected it for years but now it’s official. A recent study found that among the younger generations, particularly Generation Z (roughly 13-25 year old group), social media video is the most important visual medium for advertising. It’s a fundamental change that began with the tech-savvy Generation Y, but those who follow in their footsteps are taking it one step further. It’s a generation brought up on the internet from a much earlier age than Gen Y and certainly more than Gen X. Their habits are forging the future for video marketing. The Findings The first and most critical finding is that Generation Z watches more YouTube than television content. This means that YouTube celebrities are more household names to…
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There are many reasons for why an organization might employ Top Pup Media. We produce mostly promotional and marketing videos, but you may also require content for recruitment and campaigns. In an age of accountability and mistrust of the public towards businesses, some entities are seeing the value of using video for rebuilding your company reputation. BP and Lessons After Deepwater Horizon With social media being accessible to almost everyone, mistakes and disasters can become world news in a matter of minutes. BP discovered this in 2010 with the Deepwater Horizon Oil Spill. The rig exploded and sank, and over the following months, 4.9 million barrels of crude oil spilled out into the Gulf of Mexico.Following, BP embarked on a massive plan…
A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common that companies are falling into the trap of using clichés. Below are some common clichés to avoid: People Stereotypes Do you pretend you are doing science by showing an image of a man or woman in a white lab coat staring at a petri dish or test tube? Do you show you care about the environment by showing hippies linking hands around a Giant Redwood?…
It has been noted repeatedly that video represents the overwhelming majority of visited content on the internet while still only making up a small part of it. A majority of video content is aimed at businesses who sell to the consumer (B2C), but video is also vital for those businesses who sell products and services to other businesses. B2B videos are an important part of the web’s video content, but recent years have demonstrated just how important it is. A survey conducted in October 2015 revealed some interesting results. 2015 Survey Results A seminal survey on video marketing content for last year – the fourth annual report – examined the results of marketing, agency and managers questioned about their video content; the…
It has been a problem for many years, users file YouTube and copyright infringement claims against users who then find their well-constructed videos taken down. It provides a headache for the user as they seek to prove that they have the right to use the material or argue “Fair Use”. YouTube recently announced that it would take further steps to ensure that content is on their site legitimately – and this includes investigating false claims of use of such content as music where you need proper licensing and a claim of Fair Use does not apply.Top Pup Media produces original video content using assets specifically tailored for your business or project. That includes graphics and voiceover artists. If you should…
They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than that. In corporate storytelling, choosing the right visuals or video sequence is vital in conveying your message to the intended audience. Many times, we have explained how important video is to web marketing. Just as important is how you convey your message. Here are some ways in which you may show and not tell your audience what you want them to know about you or your product. The Work Environment A sweeping shot of the building, images of the corporate culture, employees looking happy and fulfilled, and bright airy rooms is important in demonstrating to potential employees just what they might…
Business videos are now a fact of our working life – used for recruitment, training, promotion and of course advertising. Today, most businesses need a web presence on YouTube, which means customers expect to see more video content in general. You may be tempted to use actual employees in some of your videos, saving the expense of hiring professional actors. However, this may not always be the best choice. Here, we present the advantages and disadvantages of using actors or real employees. Using Actors Pros The obvious advantage to hiring a professional is that they have the experience and skill to deliver the results you desire. They will convey your message to your audience in the way you want. Most professionals…
When a client approaches Top Pup Media to produce a video, we usually ask for a simple video brief to work with. A brief is simply a set of instructions so we can understand you and your video production needs; it may be a written order or an email with a simple outline.Here is the typical information that you might include to help the early stages go smoothly: About You First, we need to know about you and your business. It is helpful for us to know information about your industry. In some cases, it would also be helpful for us know your market share and market competitiveness (for example a sales video), but most importantly the “personality” of you company and…
In a previous article, we discussed how the average consumer believes they are more rational than they actually are. We cited evidence that decisions made on which service and product to buy was often more emotional than rational. Understanding these rational and emotional concepts for video can help you connect with your audience.Here, we discuss some of the tactics you might use in choosing which direction to take when building your video campaign. Are you looking to encourage your audience to feel a connection or will you engage their logic? Common Rational Arguments The concept of rational marketing attempts to instill the idea of great value and quality. Appeal to simplicity: Everybody wants convenience. This is a common tactic with technology products and services; the…
You may have produced the best video content in the world, but it will be for nothing if you haven’t effectively setup the video in YouTube. You may already know the standard tips, but one thing that is often easily missed is the YouTube description box. When you browse YouTube, take note of how uploaders utilize the description. See how many use the following tactics. Put Relevant Information in the First Few Lines Five lines are good, two are better. This is effectively your meta-description so it should contain the keyword and a very brief summary. The opening two lines will appear next to your video in the YouTube search list so ideally, the most relevant information should go here. The…