How to structure a business video

With the Growth of Web Video, it’s Still Best to Outsource

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Web video is entering a new Golden Age. Consumers want to see more of it and e-commerce businesses produce more to keep up with competitors. It’s become so important, that marketing departments are hiring employees with video production experience. But this may not be the best decision for you. Forego the Hiring Process Hiring a … Read More

Web Video is Now a Better Investment Than TV Commercials

Web Video is Now a Better Investment Than TV Commercials

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Television has long been the target destination for advertisers. At once, a business (either locally, by state or even nationally) may reach a broad audience. But all that is changing; retail advertising in most forms is losing ground to e-commerce. That includes TV losing ground to web video. The Statistics A poll by IPSOS MORI, … Read More

social media video

Facebook Watch 101

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Facebook’s provisions for video content has increased exponentially since 2015. Recent additions include 360-video and live video events. But neither of these are as important as the introduction of the Facebook Watch platform last year. This could revolutionize streaming video as we currently perceive it. Facebook Watch: What It Is Video is a powerful medium … Read More

social media video

How to Improve Your Facebook Watch Time

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Facebook is now a serious contender to YouTube in the video marketing arena. So, learning to improve your Facebook watch time is an essential step for marketing your business videos. Viewers now require shorter videos that seize their immediate attention. Some must do so in as little as 6 seconds, but 15 seconds remains the … Read More

Top Pup Media Blog

Three Essential Video Marketing Trends for 2018

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This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies are not the only video marketing trends for 2018. Some of the following are just as exciting, if not more so. Video Ad “Snacking” In 2017, YouTube hailed the birth of the super-short video. Following … Read More

The Benefits of Virtual Reality Video for Your Brand

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2017 was undoubtedly the year of VR (Virtual Reality). Affordability of headsets coupled with streaming video guarantees its growth in the consumer market for some time. It also means a world of opportunities for those who rely on video marketing to convey their message. Virtual Reality Video is a small part of what we do … Read More