Social Media Video More Influential than Television

Blog - brand, social media, youtube

We’d suspected it for years but now it’s official. A recent study found that among the younger generations, particularly Generation Z (roughly 13-25 year old group), social media video is the most important visual medium for advertising. It’s a fundamental change that began with the tech-savvy Generation Y, but those who follow in their footsteps … Read More

Rebuilding your Company Reputation with Video

Rebuilding your Company Reputation with Video

Blog - companies, company, reputation, video

There are many reasons for why an organization might employ Top Pup Media. We produce mostly promotional and marketing videos, but you may also require content for recruitment and campaigns. In an age of accountability and mistrust of the public towards businesses, some entities are seeing the value of using video for rebuilding your company reputation. BP … Read More

Avoid cliches in video production

Clichés to Avoid in Corporate Videos

Blog - business videos, clichés

A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common … Read More

Importance of B2B Videos

The Importance of B2B Videos for your Business

Blog - B2B, B2B videos

It has been noted repeatedly that video represents the overwhelming majority of visited content on the internet while still only making up a small part of it. A majority of video content is aimed at businesses who sell to the consumer (B2C), but video is also vital for those businesses who sell products and services to … Read More

YouTube-Description

YouTube and Copyright Infringement

Blog - copyright, youtube

It has been a problem for many years, users file YouTube and copyright infringement claims against users who then find their well-constructed videos taken down. It provides a headache for the user as they seek to prove that they have the right to use the material or argue “Fair Use”. YouTube recently announced that it … Read More

show don't tell

Show. Don’t Tell. Telling Stories with Video

Blog - stories, video

They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than that. In corporate storytelling, choosing the right visuals or video sequence is vital in conveying your message to the intended audience. Many times, we have explained how important video is to web marketing. Just as important … Read More