Tag Archives: videos

Emotional or Rational: The Key To Your Video’s Success

There is a long-running debate in video advertising about whether the message of a video should target rational decision-making or attempt to engage the emotions of the audience. Emotional or Rational? Both have their place, but it is becoming increasingly apparent that the consumer prefers a more emotional connection with media than simply being bombarded with facts … Read More

How to Use Videos for your Business

It is important to present videos for your business to the broadest audience possible. The web is not the only place where you should attempt to reach out to your customers. In order to maximize impact, consider using other outlets. Email Promotions & Direct Marketing Uploading your business video to a site like YouTube, hoping people will see … Read More

How to Make a Recruitment Video

We have discussed the importance of videos to reach your customers, but have you considered creating a recruitment video to hire talented employees? It’s becoming very common, particularly in the tech industry. High-profile users of recruitment videos include Google, Microsoft and Apple – using the very tools they use in business to attract the designers and … Read More

How to Make an Explainer Video for Startups

Explainer videos are very popular today and continue to grow. More and more companies are using these short, animated videos to explain, communicate and inform viewers. Explainer videos can describe a company’s product or service, while other focus on creating more of a brand experience. For the past couple of years, we have produced a variety of explainer videos for both … Read More