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Over the past two decades, our Dallas video production company, Top Pup Media, has produced hundreds of videos for both small and large clients, even Fortune 500 companies. This experience has helped us optimize and streamline our production process, and increase our level of quality and excellence in video production.Taking what we have learned over the years, here are seven secrets we utilize when creating videos for businesses. Have a Clear, Simple Message Start with clear objectives. What do you want to accomplish with the video? Establish your brand messaging? Train your sales force about a new product or service? Get customers excited about a new feature? Once you have clarified the purpose for the video, then you can be specific and focused about your video message. This is a key starting…