Entering the world of video marketing for the first time is exciting. However, the hard work has only just begun. It’s not enough to simply have a video. As with any marketing content, there is no guaranteed audience. For your marketing campaign to work, you’ll need to measure the video’s relative success or Video ROI (Return on Investment). Simple ROI System: The Conversion Rate This is one of the oldest and simplest ways of calculating your ROI. In most cases, it may provide enough information to tell you what you need to know about your campaign. Simply, work out the ratio of the number of views against the number of sales/value of the revenue. If you’re far more concerned about…
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