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As video production technology improves while dropping in price, almost anyone can make a video these days. It’s certainly simple and inexpensive. With a few simple steps, you can produce a decent, low-cost, amateur video.But, your business deserves more than just an amateur, mediocre-quality video. After all, how you tell the story about your product or service communicates a lot about your brand and professional image. Here are some common video production mistakes to avoid with creating a professional video: Poor Planning The old saying goes “if you fail to plan, then you plan to fail” and this is certainly true in video production, whether you’re creating a two-minute interview or a thirty-minute product presentation. One of the most crippling…