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Video productions featuring an on-camera interview are useful for promoting a product or service to your audience: whether that is customers, employees or senior management, or to executives or buyers at trade shows. Audiences respond to engaging interview videos. Each audience may look for something different, but there are essentials for on-camera interviews that you should follow. Here’s just a few to get you started. Prepare Your Talking Points We live in a fast-paced world and people expect lots of information in a short amount of time. You need to strike that fine balance in your on-camera interview between conveying the information you have without giving too little or too much information. Be ruthless with your writing and remove any unnecessary…