Facebook’s provisions for video content has increased exponentially since 2015. Recent additions include 360-video and live video events. But neither of these are as important as the introduction of the Facebook Watch platform last year. This could revolutionize streaming video as we currently perceive it. Facebook Watch: What It Is Video is a powerful medium for any website, representing a high chance of ROI for marketers especially. Looking to capitalize on the monetization of video, Facebook Watch could eventually challenge YouTube. They could also challenge Netflix, Amazon Prime and Hulu long-term. The new Facebook Watch video platform is exclusive to the site. It is used to host not only user uploads such as vlogs and live recordings, but original content…
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