Video is a potentially limitless marketing tool, and start up business videos are no different. According to Hubspot, 90% of users say that product videos are helpful in the decision process. That’s a high return on investment (RoI) in terms of traffic and share-ability. However, taking your business to the next level requires the right video using the right approach at the right time. Top Pup Media produces a wide variety of content for businesses both large and small. Here is a small selection of video type that we’ve found particularly useful to start up businesses just like yours. Introduction Video The simplest and the most effective type of video for businesses just getting started. In this type of video, you will…
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A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common that companies are falling into the trap of using clichés. Below are some common clichés to avoid: People Stereotypes Do you pretend you are doing science by showing an image of a man or woman in a white lab coat staring at a petri dish or test tube? Do you show you care about the environment by showing hippies linking hands around a Giant Redwood?…
Business videos are now a fact of our working life – used for recruitment, training, promotion and of course advertising. Today, most businesses need a web presence on YouTube, which means customers expect to see more video content in general. You may be tempted to use actual employees in some of your videos, saving the expense of hiring professional actors. However, this may not always be the best choice. Here, we present the advantages and disadvantages of using actors or real employees. Using Actors Pros The obvious advantage to hiring a professional is that they have the experience and skill to deliver the results you desire. They will convey your message to your audience in the way you want. Most professionals…