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The world of publishing is diversifying – self-publishing and digital books, for example, have given thousands of people the chance to get their fiction and non-fiction works seen in what was once a highly, competitive market. How people promote their books in a bid to grab readers attention has also changed. Dedicated social media communities, such as Good Reads, are one way to do it, but commercial publishers and self-publishers are starting to use new tools like a book trailer video to promote new books. Content is King In previous posts, we have discussed in the past how powerful video is as a promotional tool. It represents just a small fraction of content available on the web yet is the overwhelming majority of…