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Do you feel like your website is missing something? Are your online visitors engaged when they arrive? Studies show that you only have a few seconds to grab their attention, and that video is a powerful way to do just that.Here are 5 reasons why you should consider having an explainer video on the front page of your website: Videos Increase Conversions Imagine yourself on the other end of a conversion; you go to a webpage that just has text and a few pictures on it. You’re not going to want to read a wall of text, only to find out that the product isn’t right for you. A short video on your website explaining what you’re trying to do…

There’s a lot of psychology behind online advertising, especially when it comes to marketing videos. These visual tools can be just what your company needs to demonstrate value and to get people thinking about your product or service.Here are 3 steps to help you put together an effective promotional video. First, you start with a problem or a pain point for your customers. Then, show how your product or service resolves this problem. Finally, announce a call to action to the viewer. This is a way for the viewer to get involved with the solution, and hence the video’s conclusion. This three-step process is at the heart of a great promotional video.These are the various aspects within each step to…

Video marketing has proven to be one of the most powerful ways to sell products and get businesses noticed online. With user generated video sharing sites like YouTube and Vimeo, it’s easy to get your video on the web and part of the search results. But, there are a few tricks when it comes to creating and marketing a video that will be stand out in the search engines and position your video on the first page of Google.When you search a topic, it’s likely you will be faced with thousands or even millions of competing websites. This list will contain everything from corporate and business websites to user generated websites like blogs and niche websites. It’s impossible to investigate every link…

Online video traffic is increasing every day at a phenomenal rate. Videos on YouTube get more than 3 billion views a day.  A highly effective way to improve your company or brand awareness is with a solid online marketing video. Learn how online videos generate more sales.Using the internet to promote your product or business will help you reach many potential new customers. And, once potential customers land on your website, they are more likely to watch a two-minute video rather than read pages and pages of content.As a consumer, I always try to research the product I am looking to buy, but I don’t want to waste hours or days in the process. Today, it’s much easier to just…

Whether your company is promoting a product, looking to create brand awareness or launching a new service, a professional quality video can help your business get the word out. It’s important to learn how to select a video production company.Television ads aside, today’s technology allows any target audience to be reached further and faster. Internet commercials are everywhere and almost anyone can make one, but an amateur video can be spotted a mile away. When it comes to producing a high-quality ad or marketing video that is guaranteed to grab your audience’s attention, it’s probably a good idea to leave the camera phone at home and let a professional video production company take care of your needs.Specialized video production services…

Knowing the exact action you want to generate from your online web video can help you effectively plan how to solicit that particular response. Identify what you want your viewers to do after watching the video, and how you want them to do it.Grab your viewers’ attention. You won’t get them to respond if you don’t have their full attention. Start your video strong. Don’t save your punches until the end. According to research, audience interest rises and falls dramatically within the first few seconds. If you can’t capture their attention quickly, chances of keeping it fall dramatically. Be smart in how you craft your visual message, and how you will grab their attention at the start.Solicit a reaction that’s…

Consistency throughout your production is a key ingredient to producing an effective video. Maintaining consistency across your brand and marketing message will help communicate stability and confidence to your audience. Corporate film production consistency is key!What is your position in the industry? How do you want your audience to perceive your business? What sets your brand apart from the competition? A successful brand, after all, is able to send a consistent message across all marketing platforms—including your video.Make sure your video is branded according to your company’s marketing requirements. Use approved logos and visual clues consistently, accurately, and in a manner that best reflects your brand. Employ a unique, but consistent color scheme that helps your audience associate your video…

Watching a video that shows no real emotion is like eating cake without icing—it lacks flavor and taste. It won’t leave an impression on people. No lasting memory of the story. An effective video tells a compelling story that engages its audience at an emotional level; if it doesn’t make people think, smile, or even get angry, then you’ve wasted your investment. Learn to tell a compelling story.Start by identifying the kind of story you want to tell. Is it a documentary, narrative, or an interview? This will guide you in deciding how you want your audience to feel after watching the video. Know what kind of emotions you want to provoke, and develop a storyline that can trigger those…

An effective video engages the viewer to take action. Your business may have an amazing product or service to offer, but if you don’t communicate it to the right viewers, then you will not get the reaction you want. Don’t focus on the idea of simply relaying your story, but pay close attention to what is appealing to your select audience, to your customers. What you present in your video should be essential to them.