Do you feel like your website is missing something? Are your online visitors engaged when they arrive? Studies show that you only have a few seconds to grab their attention, and that video is a powerful way to do just that.Here are 5 reasons why you should consider having an explainer video on the front page of your website:
Videos Increase Conversions
Imagine yourself on the other end of a conversion; you go to a webpage that just has text and a few pictures on it. You’re not going to want to read a wall of text, only to find out that the product isn’t right for you. A short video on your website explaining what you’re trying to do will get the point across fast and easy.
Higher Ranking in Google Searches
Linking videos on your site can increase your SEO (Search Engine Optimization). If you are unfamiliar with what that is, and you are building websites, you should definitely learn that before you go any further. Adding an explainer video to your site and linking your site to other pages (YouTube, Twitter, Facebook, etc) will increase your potential to be on the first page on a Google search.
Videos Are Easy to Share
It has never been easier to share a video with someone. Send it in an email, via social networking, or on a blog. There are tons of ways to share media. Videos are among the top ways to share information with viewers, mainly because people would rather watch a video than have to read a bunch of text. If you have a quality video to present to people, they will share it with others. This process goes on and on and is known as “going viral”. Putting a link in your video description or on the video itself can help direct unique targeted traffic to your site.
Grab Your Viewer’s Attention
Your main goal is to make a video explaining what you want your viewers to know. While you’re doing this, keep in mind you only have a few seconds (around 30 seconds, 60 MAX) to grab the viewers attention. If you do not sell yourself within that time, they are less likely to continue reading your page. The viewer needs to be excited about what you have to offer. A video is a great way to pitch your offer to your customers quickly and easily.
Help Them Retain More Information
An explainer video should have a few solid key points in it, along with evidence and facts. The viewer should be able to walk away from the video and remember a few things about what they just watched. Make sure you have a conclusion of your video at the end so you can remind them of all the positives of what you’re offering.
Contact our video production offices to learn more about explainer videos!