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You’ve taken that important step in creating a video for your website – whether a video introduction to your business, promoting a product or service, or simply a commercial to spread on social media. There are several factors you need to think about producing videos for your website. Production Value Production Value is your planning process for the content of the video and contains your production strategy, the content of the story, the quality of the production and the location – because where the video will be set is important and will differ depending on what you are producing and why. You’ll need to think about the type of cameras depending on the setting and conditions, about the audio, effects and…