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As a small business, you know you will not get very far without a web presence. A website is essential, but it’s just as essential that people want to stay and engage with you – that means responsive design, navigability and great visuals – and inevitably, that means video. Here are a few ways you can effectively use small business videos both affordably and effectively. As An Introduction Search engine statistics show that video is more effective than your landing page at introducing your business or service. When video is a website option, most people will choose to watch your “About Us” video than read the page. You will still need text for SEO purposes, but the presence of a video increases the…