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It’s a term that most people have heard, largely through movie reviews in magazines, blogs, amateur reviewers on the web and maybe even in filmmaking. Unless you are in the industry, you might not know what it is, even if you hear it all the time. Yet the term “production value” is important to businesses like yours in promoting brand awareness and appearing professional to your customers. What is Production Value? Production Value is the quality of the film or video – basically, how professional it looks. Costs vary depending on the different elements that contribute to the final, visual product. Each one of these elements determine the Production Value of a project: Story: Every production starts with a great story. People are drawn to a well-told story. Location: Make sure the setting fits the…