Dallas-Fort Worth Video Production
Need an Explainer Video
in Dallas-Fort Worth?
Top Pup Media, LLC is a Dallas-Fort Worth, Texas video production company founded in 1995 by Russ Pond. We specialize in explainer and animated video production for Fortune 500 clients including Cisco, IBM, and the NFL, plus businesses of every size across the country.
What Is an Explainer Video?
An explainer video is a short animated or live-action video that communicates a complex idea, product, or service in a simple, engaging way. Typically 60 to 120 seconds, explainer videos use motion graphics, voiceover, and simplified visuals to help audiences quickly understand what a company does and why it matters. They're most commonly used on websites, sales presentations, and digital advertising campaigns. Top Pup Media produces explainer and 2D animation videos from $5,000 to $20,000 for SaaS, financial services, and healthcare clients in Dallas-Fort Worth.
How an Explainer Gets Made
The 6-Step Explainer
Video Process
Every explainer video follows the same six-step process. Rushing any one step degrades the final product — we do not skip steps.
Discovery & Script Brief
We identify the core message, target audience, and one action you want viewers to take. The script brief keeps everything focused before a word is written.
Script Writing
We write a tight, conversational script — typically 150 words per minute of finished video. You review and approve before any animation begins.
Storyboard & Style Frames
We sketch key scenes and establish the visual style. You see what the video will look like before we animate a single frame.
Voice Over Recording
Professional voice talent records the approved script. We provide two to three voice samples for selection and direct the session.
Animation & Motion Graphics
Animation is built to the voice track and locked script. Changes to the script at this stage are expensive — that is why steps 1–3 matter.
Music, Sound Design & Delivery
Licensed music and sound design are added and mixed. Final video is delivered in all required formats — web MP4, broadcast spec, social cuts.
Animation Styles
Explainer Video Styles
2D Character Animation
Custom illustrated characters that walk, talk, and interact. Best for consumer audiences and brand storytelling.
Motion Graphics
Text, shapes, icons, and data in motion. Clean, fast, and professional — the default for B2B and SaaS.
Whiteboard Animation
Hand-drawn illustration style that builds on screen as the narrator speaks. Engaging for educational content.
Infographic Animation
Data, statistics, and process flows brought to life. Effective for reports, case studies, and investor materials.
Screen Recording + Animation
Software UI walkthroughs with animated callouts and annotations. Standard for SaaS product demos.
Mixed Media
Live footage combined with animation elements — the best of both worlds for product and service explanations.
Clients We've Built Explainers For
Know the Difference
2D Animation vs.
Live-Action Explainer
Both formats explain complex ideas effectively. The right choice depends on what you're explaining and who you're explaining it to.
Many productions combine both — live-action footage with motion graphics layered on top. See Top Pup Media's 2D animation service.
Start a Project
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FAQ
Common Questions
An explainer video is a short animated or live-action video that communicates a complex idea, product, or service in a simple, engaging way. Typically 60 to 120 seconds, explainer videos use motion graphics, voiceover, and simplified visuals to help audiences quickly understand what a company does and why it matters. Top Pup Media produces explainer and 2D animation videos from $5,000 to $20,000 in Dallas-Fort Worth.
Explainer video production costs $5,000 to $20,000 depending on animation complexity, video length, and voice over requirements. A basic animated explainer with stock music and simple motion graphics starts around $5,000. Complex 2D animations with custom character design and original music score reach $15,000–$20,000.
Explainer video production typically takes 3 to 6 weeks. The process includes script development and approval (1 week), storyboard and style frame review (1 week), animation production (1–3 weeks depending on complexity), and voice over recording, music, and final delivery (1 week).
2D animation uses illustrated characters, icons, and motion graphics to explain ideas visually without filming. Live-action explainer video uses real people, locations, and products on camera. Animation works best for abstract concepts, software products, and ideas that are difficult to film. Live-action builds more personal credibility and works better when showing real people, facilities, or physical products.