Embed or Self Host

Website Videos: To Embed or Self-Host

Blog - embedding, hosting, vimeo, youtube

We’ve discussed many times the importance of proper production and distribution of your video, but one of the questions that comes us from our clients is whether they should embed their content from YouTube or Vimeo, or whether to self-host. Embed or self host? There are benefits and drawbacks to both. Advantages of Embedding One … Read More

Producing Videos for Your Website

Blog - web, youtube

You’ve taken that important step in creating a video for your website – whether a video introduction to your business, promoting a product or service, or simply a commercial to spread on social media. There are several factors you need to think about producing videos for your website. Production Value Production Value is your planning process … Read More

Essential Video Production Marketing Strategies

Essential Video Production Marketing Strategies

Blog - distribution, marketing, strategies, strategy

Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a great production is only half the story. It has to be seen by the right people in the right situations at the right time.In order to turn your video into a successful marketing tool for … Read More

social media video

Why Businesses Need to Invest in Video Production

Blog - costs, invest, video production

If your business is not already using video as a part of your marketing strategy, you may be wondering why you should invest in video production at all and most importantly, how it could help you.Here are some of the key reasons how video can help you with your business. Video helps build social media exposure Businesses today use … Read More

The First 15 Seconds – How to Hook a Viewer with Video

The First 15 Seconds – How to Hook a Viewer with Video

Blog - cta, video, viewer, youtube

According to Alexa, YouTube is the third largest site on the web – only Google and Facebook are bigger. There is no doubt that this pervasive website is an authority when it comes to video. So, when their research shows that the average video has only 15 seconds to hook a viewer, then we should listen.That’s … Read More

Five Video Production Mistakes and How to Avoid Them

Blog - mistakes, video production

As video production technology improves while dropping in price, almost anyone can make a video these days. It’s certainly simple and inexpensive. With a few simple steps, you can produce a decent, low-cost, amateur video.But, your business deserves more than just an amateur, mediocre-quality video. After all, how you tell the story about your product … Read More