Monthly Archives: April 2016

Social Media Video More Influential than Television

We’d suspected it for years but now it’s official. A recent study found that among the younger generations, particularly Generation Z (roughly 13-25 year old group), social media video is the most important visual medium for advertising. It’s a fundamental change that began with the tech-savvy Generation Y, but those who follow in their footsteps … Read More

Rebuilding your Company Reputation with Video

There are many reasons for why an organization might employ Top Pup Media. We produce mostly promotional and marketing videos, but you may also require content for recruitment and campaigns. In an age of accountability and mistrust of the public towards businesses, some entities are seeing the value of using video for rebuilding your company reputation. BP … Read More

Clichés to Avoid in Corporate Videos

A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common … Read More