Monthly Archives: December 2015

The 5Cs and Corporate Storytelling

Storytelling is the essence of advertising – and it is arguably truer still when we consider the impact that video advertising and corporate storytelling can have an audience. The five Cs are Circumstance, Curiosity, Characters, Conversations and Conflict. Whether your production is a sales video, a recruitment video, a non-profit call-to-action or an explainer video, … Read More